Marketing

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Discuss how to reach users and help them understand the value of your app.

Posts under Marketing tag

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Tracking Campaign Performance: Downloads & Subscriptions
Hello! We are planning a revenue-sharing campaign with an influencer, where they'll distribute a unique campaign code. For each successful paying subscription generated through their code, we'll reward them with a percentage of the proceeds. In App Store Connect under Analytics > Acquisition > Campaign, I can see the number of downloads, but I'm unsure where to find the number of subscriptions generated from these unique links. Could you guide me on how to access this data so I can provide the influencer with a report showing both the downloads and subscriptions from their campaign? Thank you!
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Sep ’24
Will users have to purchase my app twice?
Dear Apple & Community, Sorry if this was asked already, but I couldn't find any concrete or up to date answers, this is my first time around. I developed an App for both iOS and MacOS. They are on separate deploys (i.e. it is not cross compatible), but the same software nonetheless. I would like that those who purchased it for iOS also get it for MacOS anad vice-versa. Is that possible? Is that out of the box or should I do anything extra in the App Store Connect or in the Deployment? Thanks and best regards Saif
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Aug ’24
Are Deep Links on Custom Product Pages working?
I created a new Custom Product Page with a Deep Link, according to the WWDC '24 session "What's new in App Store Connect", and everything has been approved, but the Deep Link does not appear to be working. Is this feature fully operational yet? When the app is installed via this product page, the user should be directed to a specific page in the app, however this does not happen. It does work properly when installing directly via the Deep Link This is the link to the product page: https://apps.apple.com/app/bills-to-budget/id1636872963?ppid=ff079a93-be32-43fe-a88e-ad97a68ff725
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2.6k
Jun ’24
Data gaps on App Store Analytics API reports
Hey all, It's been now a few weeks since we started to help clients connect to their App Store Analytics API. I'm starting to notice that very often we'll see things like: Small data gaps. Eg. I have data on June 1, no data on June 2-4, and then data from June 5 to now Big data gaps. Eg. I'd have data on Jan 2024, but not on Feb-Mar 2024, then there's data again from April 2024 onwards. The actual files from Apple are like that we're not doing any treatments whatsoever. That's happening on both ONGOING and ONE_TIME_SNAPSHOT I also opened a Customer Support case and sent the files over 10 days ago, but no definitive answer so far. Are you also seeing gaps like this on your data? Any tips/recommendations?
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669
Jun ’24
How to get on the front page of the visionOS App Store?
I released a visionOS native app, and am about to release an update. Problem is, even with keywords and whatnot, my app can't be found on the App Store unless you search it by name. It's not discoverable at all. It doesn't show up in any lists, not even what's new. It seems Search Ads are only for iOS and iPad, so I can't even buy help. What can I do to reach people? How can I at least get on the what's new list for visionOS?
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Jun ’24
A curiosity question about the most frequent App Store users
Hello, on the App Store I have two simple Safari extensions both for iOS and macOS, one app for iOS for testing and feedback purposes (so, even if it's a complex app, nothing of "serious" for the moment) and one mature and complex app for macOS. The last one is localized for the most important 12 languages, the others one are in english only (but due their simplicity are enough). At this moment they are all free apps. The point is this one: overall in the macOS app I except a general interest for a mature and very interesting application, but seems that, independently from everything, the only real downloaders and users are the US ones. This is really demoralizing because this app needs to be known, but only the US audience is not enough. Only the 10% of downloaders are generally equally divided between UK, India, Canada, Brazil, China and Japan. So the keywords seem effectively findable. Is it normal this huge difference? Not-US audience is more suspicious? There is a particular psychology difference between US and other countries? Ok, probably most macOS users, with a recent hardware (this app require at minimum macOS 12.3 to work), are located in US. But the ratio US:rest of the world seems anyway unbalanced. Thank you, have patience if my question is dumb.
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456
May ’24
Mail tester, your choice for a complete tool
After spending a lot of time trying to automate my processes, particularly on checking the emails I have on my software, and after talking with people in the field, I looked for a complete solution that could check with great precision in my email lists. I then looked at https://mailtester.ninja/ which in addition to being very complete, offers an API. So my question is whether any of you have other tools, other methods? thank you
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550
May ’24
Custom offer codes
Hi there! I've recently created custom offer codes to use in our promo campaigns. Our team faced the issue: when we try to redeem the code through the App Store - it doesn't work. Hovewer, the code does work when redeeming it through the link. My question is - can these custom codes be redeemed through the App Store? or is this basically impossible? I see the info on the developers page: Each code can be redeemed through a direct URL or within your app. - there is no word about the App Store, but probably someone has the experience in these codes. The source: https://developer.apple.com/news/?id=9sjl5wuv
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Jan ’24