Apple Search Ads

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Help potential customers discover your app on the App Store with Apple Search Ads.

Posts under Apple Search Ads tag

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Are Deep Links on Custom Product Pages working?
I created a new Custom Product Page with a Deep Link, according to the WWDC '24 session "What's new in App Store Connect", and everything has been approved, but the Deep Link does not appear to be working. Is this feature fully operational yet? When the app is installed via this product page, the user should be directed to a specific page in the app, however this does not happen. It does work properly when installing directly via the Deep Link This is the link to the product page: https://apps.apple.com/app/bills-to-budget/id1636872963?ppid=ff079a93-be32-43fe-a88e-ad97a68ff725
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Evaluating Apple Search Ads for Game Monetization: User Experiences and Cost-Effectiveness
This inquiry seeks insights from individuals with experience running Apple Search Ads campaigns for games on the App Store. The primary focus is on understanding the effectiveness of this platform for game monetization. Specifically, valuable contributions would include: Performance: Sharing experiences with Apple Search Ads, both positive and negative. Cost-Effectiveness: Insights into the cost per install (CPI) and return on investment (ROI) achieved through Apple Search Ads campaigns. Conversion Rates: Data on the percentage of users who clicked on the ad and ultimately bought, downloaded or made in-app purchases within the game. By sharing this information, we can collectively gain a clearer understanding of the potential of Apple Search Ads as a monetization strategy for mobile games.
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Jun ’24
Use Apple Search Ads as a private individual from Sweden
I'm trying to understand if I, as a Swedish private individual developer without a company, can use the Apple Search Ads in App Store to promote my apps. The problem is that it's not clear if the prices for advertising on App Store is including Skatteverkets "moms", or if it's without it and I need to report it to Skatteverket on my own? I don't have a momsregistreringsnummer (VAT registration number) since I'm a private person.
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558
Jun ’24
This account has been placed on hold because your tax information is invalid or pending verification
Hello Our ASA account is on hold pending tax verification, does anybody know how long this usually takes? We're an Indian entity and have submitted GST details. I contacted Apple and the response was "We regularly validate tax information but can't give you any timeline or details of the process". Wondering if anybody else had this problem and how long it took to get resolved Thanks
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May ’24
Apple Search Ads attribution data request returns 404 after releasing app version built with Xcode 15.3
Greetings, We're using MMP attribution (AppsFlyer), and also track attribution via https://api-adservices.apple.com/api/v1/ manually. After releasing a new app version with the latest Xcode 15.3 / iOS 17.4 (the previous store version was built with the older software), our Apple Search Attribution in MMP statistics got worse. In out error log we can see that https://api-adservices.apple.com/api/v1/ returns 404, although we're calling API in 5 min after token is retrieved. Are there any issues observed with Apple Search Ads attribution on iOS 17.4? Thanks
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Apr ’24
Unexpected behaviour in Get User ACL
Hi, For some of the ASA account Get User ACL api is working fine without X-AP-Context in the header. But for some of the ASA account we are getting 403 response code. As per API details X-AP-Context is not a mandatory field. If we provide X-AP-Context for failed ASA account it works fine. Looks like there some changes in ASA api based on the account that may cause this issue. Thanks Shankara
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Mar ’24
App is not showing up in search results
Hello Everyone, I have published my app few months back . The app does not show up in search when I search with the app name . It's a social media app and i provided the right key words . FYI- But when I search the app with combining the company name and app name it shows up. I am in contact with apple support for last 1 month and all the time , i get the an answer that the engineers are woking on it. They even suggested me to include the app name in the Key words, which I did , but no results. Today the supervisor suggests that support team might not be able to do much and I have to revisit my settings. I don't know what else to change other than the key words. . He also highlighted that since Language EN was chosen and the my app name is not an english word, could be also the reason for it not showing up in the search. Can someone please help to provide a solution to this.
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Mar ’24
This campaign is no longer eligible to run in one or more countries or regions.
Hello, I used to have running campaigns in mostly all regions, but recently I got this message on some of the countries that were previously added and have recently become ineligible. It shows a yellow triangle with an exclamation mark next to them saying "This campaign is no longer eligible to run in one or more countries or regions.". However I think my app respects and complies with all Policies, so I don't think I am in Violation with them. Do you know how to apply/request a manual review on advertising in these countries. P.S I was in contact with Apple Support but they only responded by giving directions to the Policy and Guidelines sections, which is not a helpful response in any ways.
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Aug ’24
Failed to verify your identity. Try Again - Error on AppStore Connect / Developer / SearchAds
This error appeared yesterday out of the blue. I'd been on appstoreconnect.apple.com working on an app update and later in the day when I tried to log in again I immediately get the error, "Failed to verify your identity. Try Again". No verification code is sent and it's not a password issue, as that's a different error. I'm able to log in to iOS devices and Apple's apps, like the App Store Connect App. I was even able to log in to the Apple Support App and change my password, but I still couldn't access any Apple websites. If I try to log in to icloud.com, searchads, appstoreconnect.apple.com, developer.apple.com, or appleid.apple.com I immediately get the same error and no 2FA code is sent. I've seen online that others have had this issue and some resolved it by appending a verification code to the end of their password, but that hasn't worked for me. (Even though Apple's sites fail to send the 2FA I was able to get a code by going into iOS Settings->iCloud->Passwords & Security->Send Code). Has anyone had this issue and been able to resolve it? I've seen online that people have periodically experienced this issue for years, but I've seen no solution other than the code-appending trick. Apple Developer Support and regular Apple Support haven't been able to help so far (they also told me to try appending a 2FA code to my password). I had to create another Apple ID just to be able to get back into this forum and also the Contact Support page. But now that I have a support case the only way I can communicate with the rep is by logging in with the ID that actually has the login issue. The issue may be rare, but it's been around for several years and Apple has set up its support systems in a way that makes it extremely difficult to get support in these circumstances. In fact, regular Apple Support has no ability to even transfer a call to Developer support. If anyone can help me with this I'll buy you a beer--heck, several beers. Thanks
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Jan ’25