I see this marketing program all the time on e-commerce websites, but not so much in apps.
In my case, we sell a $5 app with an additional premium upgrade IAP. We're trying to promote referrals to the premium upgrade IAP.
Here's how I think it would work:
customer A signs up to IAP referral program inside app
customer A gets sharable code/url
customer A sends code to customer B
customer B downloads app, purchases IAP using code
customer A receives reward
1) Even though this program doesn't incentivize the main download of the app--but rather just the in-app purchase-- would it still violate Apple's rules?
2) Is it only a problem because the referral program ORIGINATED within the app? In other words, if we launched this program exclusively on our website, would Apple take issue with it?
Thanks
rthomas
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We are promoting an app bundle. Can we append a campaign tracking code to it?