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IAP Referral Program: Give X% Off IAP, Get Reward -- Bad?
I see this marketing program all the time on e-commerce websites, but not so much in apps. In my case, we sell a $5 app with an additional premium upgrade IAP. We're trying to promote referrals to the premium upgrade IAP. Here's how I think it would work: customer A signs up to IAP referral program inside app customer A gets sharable code/url customer A sends code to customer B customer B downloads app, purchases IAP using code customer A receives reward 1) Even though this program doesn't incentivize the main download of the app--but rather just the in-app purchase-- would it still violate Apple's rules? 2) Is it only a problem because the referral program ORIGINATED within the app? In other words, if we launched this program exclusively on our website, would Apple take issue with it? Thanks
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Apr ’21