Here is what I know...After updating my only app I have in June I all of a sudden started getting downloads from China. Everyday I get a few downloads from the China area, but as you guys pointed out, there are no sessions and my Unity ads and analytics shows no action in China.
At first I was excited and went and hired a translator to translate the meta data and in-game rules to Simplified Chinese. My translator was very helpful in giving me insights. When I finally noticed that these downloads showed no signs of action I asked my translator to test the ads for me. He said the Unity ads worked fine and showed Chinese ads. After submitting the new meta data and translations there has been basically no signs of life from China, except for my translator, his small activity showed up.
Why is this? There is a thread started in the Distribution/App Analytics forum titled “Surge of downloads from China - no active devices” that addresses the same issue, but no one knows why.
What do we know?
- This starts all of a sudden. With mine it started right after I posted a new update to TestFlight. The update wasn't even live on the app store yet, but downloads from China for the older app greatly increased.
- There is no signs of use from these app downloads.
Questions...
Could this be the work of competitors and bots? Do installs without any use hurt an apps rank? Like if you have 5000 downloads but only 50 people using it does this affect your rank?
Is there a underground app market that people are getting our apps and then cracking them? My app is free but has IAPs. Why do these downloads show up in Apple Sales and Trends?
Is someone in China making the money off our apps?
Conclusion...
I am going to perform an experiment and increase the price of my app to 99 cents and see if the downloads continue. It would be neat if they did.
Surely someone has some insights to this phenomenon.