How do subscription promotional offers work for currently subscribed customers?

App Store Distribution & Marketing App Store Connect
alpennec OP
Created Jun ’24
Replies 3
Boosts 0
Views 563
Participants 2

Hello,

I'm trying to understand what happens when a subscribed customer of a subscription A purchases a promotional offer for the same subscription A.

Let's say the product is a yearly subscription priced at $100. When the month 7 starts (6 months remaining in the regular subscription period), I send the user a promotional offer for the same product but priced at $25 for the first year (100$ afterwards) and he accepts the offer.

Is the promotional offer started only at the end of the current year (after the 6 remaining months) or is it started immediately and he gets a pro-rata refund for the 6 remaining months?

Thanks.

Replies  3
Boosts  0
Views  563
Participants  2
App Store Commerce Engineer OP
Apple
Jun ’24

correct, offers to the same product will always be applied upon renewal.

1
alpennec OP
Jun ’24

Thanks.

Can you share what happens if the products are different? Does it follow the subscription group ranking logic (upgrade starts immediately with a refund, downgrade starts when the active subscription ends, cross grade behaves like a downgrade if duration are different)?

0
App Store Commerce Engineer OP
Apple
Jun ’24

exactly, the standard plan change logic will apply.

1
How do subscription promotional offers work for currently subscribed customers?
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