We're preparing for our initial app launch, and intend to run an open Beta for the first 1-2 months to improve our product with real user feedback.
We also want to run a marketing push, and collect pre-orders by making the app available for pre-order.
Our marketing team wants to know whether we are able to run A/B tests to optimise our product page during this pre-order phase.
I have not been able to locate any definitive information about this online so far.