Questions removed - reviewing Apple guidance.
Promo code questions
How can promo codes be considered "mission critical"? They are intended to promote your app. You give them to media and "influencers" so they can use your app and blog about how great it is.
Are you trying to use them for something else? You are taking a risk there. There are a lot of open-ended clauses in the developer agreement that let Apple kill your app and your entire developer account if Apple thinks you are engaging in some kind of fraud. I think that risk would be more "mission critical" than the promo codes.
Thanks John, we are indeed giving them to influencers within our community. We'll continue to review Apple guidance per your advice!
FYI - the original post was edited so your responding post no longer makes sense. This happens often when someone edits without indicating what they have edited. Very unsettling.