We have discovered this can be caused by not including a Deployment provisioning profile in your submitted build, or if the build doesn't run at all it also produces a Not Available for testing result.
Apps will start in this state but should transition to available for testflighting after ~15 mins.
brinkin
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We found that setting the remoteHandle/callUpdate.localizedCallerName on CXCallUpdate will override the system contacts if a match is found, eg:
CXHandle *callHandle = [[CXHandle alloc] initWithType:CXHandleTypePhoneNumber value:@"ContactNameHere"];
CXCallUpdate *callUpdate = [[CXCallUpdate alloc] init];
callUpdate.remoteHandle = callHandle;
callUpdate.localizedCallerName = strLocalizedCallerName;
Cheers,
Ben