A user clicks on say FB ad and installs the app. The 60 days window to launch the app starts. Now, if this user clicks on another Snap ad within the 60 days window to launch the app, who will get the credit for install, FB or Snap?
Similarly, if FB click led to app install and app launch, and within 24 hrs user clicks on Snap ad and then Signs Up. Who will get the credit for SU?