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Since April 1, 2022, the App Review Team and App Review Board have been consistently rejecting my app, the reason being, "Guideline 4.3 - Design We continue to find that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam." This is 100% false because my app has unique features not found on other apps on the App Store. The strange part is the supposedly similar apps don't even offer the features that my app offers yet those apps are able to get their app submissions approved. I should also mention those apps were published after mine. I have provided screenshots, video demos, source code, spoken to App Review team and they are still rejecting the app because of 4.3.0. It appears they are overlooking the information I've been providing and responding with generic responses. Should I file a complaint with the BBB? It's evident that selective bias and unfair treatment is happening with the App Review Team and App Review Board. I've exhausted all options and I need advice on what to do next. I've spent too much money and effort to have the app stuck in this endless cycle of rejections.

I've been trying to push a simple bug fix update since April 1, 2022 and they keep rejecting with 4.3.0 spam (design). My app is not in an overcrowded space and has unique features not found in other apps. I've explained in detail sharing screenshots, video demos, and source code to the App Review Team via messages and over the phone without at any success. I've also appealed the rejection numerous times without any success. Now, when I submit the app for review, it goes into "In Review" after a few minutes which is way too fast, but then it gets rejected shortly with the same generic response. It appears that their automated systems is instantly rejecting my app. Also, the app and my account were under investigation twice this month. I've noticed the App Review Team and App Review Board are inconsistent and bias when it comes to enforcing their own review guidelines. For now, I've been submitting updates via TestFlight so that users can update to the latest version with bug fixes and improvements. They've effectively killed my app at this point. Any advice is welcomed, thanks