Good question. No clue how they gather this iinformation. Been using AppFigures.com which appears to present a lot of data for every app Including the ranking of keywords associated with each apo. Those keywords lead to searches returning the app.
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I don't see a solution posted for this. I am unable to run a Unity-based app that works on Android and iOS, as a Mac version. I just wish to run it only local MAC It builds just fine but each time I go to run it, it reports Failed to validate Mac Appstore receipt. But this is not an app in the App Store.