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Reply to app with installs but no interactions. (China fake installs)
This is a technique used by malicious developers to kill your app. The installs kill your apps' retention values etc and make it rank lower for the keyword used to get the install. I do not know this for fact as there is no way to prove it, but my chess app has been ruined by such spikes eg 2 days ago 11000 downloads from Vietnam when I usually get a few hundred. Apple do seem really interested in investigating. Hopoefully they will remove the bogus units from my stats
Jun ’23
Reply to Download spike from 'institutional purchase' - source?
This is a scam IMHO. A rival will buy installs of your app for a chosen keyword to destroy your benchmarks. In turn this will affect your ranking in the store and future success. My app appears to be ruined by these practices. It used to be #1 for it's keyword in most countries, and now it can't even rise above a 3 star app (see pic). My retention dropped from around 30% to 1/2 a %, because the downloads aren't real.
Jun ’23
Reply to Fake Downloads Attempting to Take Down my App
This has been happening to most of my apps for a while but I never picked up on it. My Brain School app has had tonnes of zombie downloads too. Revenue overall has dropped 90%. I've been told Apple won't do anything and to go to the press but I just want to create apps and have a level playing field. For a couple of $1000 you can destroy each of your rivals. Meanwhile search ads is affected too and you will just get "you need to spend more money" responses from Apple Search Ads :( I've wasted a small fortune on them but my app is stuck at 24 below a 3 star app with a handful of ratings when it used to be #1. Apple actually benefit from the scam because you end up throwing a tonne of $$$ at search ads which will never work.
Jun ’23