Is Apple reversing course on guidelines 4.3 and 4.2.6? What exactly is the standard now?
Before, the 4.2.6 App Store guideline read as follows:
4.2.6 Apps created from a commercialized template or app generation service will be rejected.
The company’s revised wording now states:
4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences.
Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.