Hi, newbie here and apologies if this is answered elsewhere but I couldn't find a solution. We have a in-house developed app (order processing, business front end, customer relations etc) and would like to move towards distributing the app via the Mac AppStore to specified users (hopefully via their AppleID?) - is this possible? We do not intend to make the app publicly available, it will only ever be private to our organisation. Thanks in advance.
Apple Business Manager (ABM) or whatever Mobile Device Management (MDM) you’re using would be typical.
Here are your app store distribution options:
An MDM integrated with macOS such as ABM can manage the distribution of apps, as well. Here are some discussions of all of this, including using ABM to distribute custom apps:
https://support.apple.com/guide/deployment/welcome/web
https://support.apple.com/guide/deployment/distribute-custom-apps-dep0113f6e18/web
With macOS, notarization and direct distribution is also feasible. But distribution and installation via ABM/MDM would be typical.