Eligibility of Promotional Offers for New Subscribers

I've noticed that some new users are able to redeem promotional offers. However, Apple's documentation states: "Promotional offers can be effective in winning back lapsed subscribers or retaining current subscribers. You can provide lapsed or current subscribers a limited-time offer of a discounted or free period of service for auto-renewable subscriptions on macOS, iOS, and tvOS." (Source)

Could someone clarify whether promotional offers are intended solely for lapsed or current subscribers, or can new subscribers also redeem them under certain conditions?

Eligibility of Promotional Offers for New Subscribers
 
 
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