App Rejected reason Guideline 3.2 - Business : Struggling to Get My App Approved by Apple Despite Similar Apps in the App Store—Need Advice!

Hey everyone,

I’m in a bit of a bind and could really use some advice from the community. My team and I have developed an app that’s intended for both existing business partners and potential new partners. The idea is for current partners to access specific features while allowing new users to submit requests to become partners. Our target audience is across India, and public distribution via the App Store is crucial for our growth.

Here’s the issue: Apple has repeatedly rejected our app, stating that it’s intended for a specific business or organization and should use business app distribution instead. I’ve explained that public availability is essential for onboarding new partners, and I’ve even provided examples of similar apps that are publicly available in the App Store. Despite all this, Apple continues to reject our app.

I’m frustrated because there are other apps in the App Store with similar use cases that seem to have no trouble getting approved. I’ve tried everything—highlighting the importance of public distribution, comparing our app with existing ones—but nothing seems to work.

So, I’m turning to you all for help:

  1. Has anyone else dealt with a similar issue? How did you get around it?
  2. Do you know of any specific strategies or wording that might help convince Apple to approve our app?
  3. Is there a chance we’re missing something crucial that could be causing these rejections?

I’m open to any suggestions or advice you might have. It’s been a long road, and we’re just trying to get our app out there to help businesses grow. Thanks in advance for your help!

APP Review Message:

Guideline 3.2 - Business

We still found in our review that your app is intended to be used by a specific business or organization, including partners, clients, or employees, but you've selected public distribution on the App Store in App Store Connect. Since the App Store is intended for apps with a public audience, we recommend reviewing the other distribution options available to you through your Apple Developer Program Account.

Next Steps

To resolve this issue, review the other distribution options available for apps designed for specific businesses or organizations and choose a distribution option that works for your app and users. You can review these app distribution options on Apple Developer.

If you disagree with the outcome of our review, you may consider submitting an appeal to the App Review Board.When filing your appeal, make sure to:

  • Provide specific reasons why you believe your app complies with the App Review Guidelines.
  • Submit only one appeal per rejection.
  • Respond to any requests for additional information before submitting an appeal.

The App Review Board will contact you directly as soon as they've completed their investigation.

My advice, from experience: include a detailed message to reviewer when you submit the app, where you explain your point, simply and clearly. That usually help.

App Rejected reason Guideline 3.2 - Business : Struggling to Get My App Approved by Apple Despite Similar Apps in the App Store—Need Advice!
 
 
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