New IOS Reader App - Options for purchasing additional content

I am developing many products and services to help children learn to speak Tamil as a second language.

As part of this platform, I am publishing illustrated children's books that are distributed via Amazon as well as from my website. I am developing a companion reader app for an interactive digital version on the iPad. The books will be narrated on demand, and children will be able to click on words and images to hear Tamil being spoken. I am creating this content for the printed and digital versions. I am writing new stories, and am working with authors/publishers to adapt/translate their existing books for use in this platform.

When the app is first installed, the content for one free book is downloaded for the user, so that there is a book to try the app. Additional books can be purchased individually or as 'packs'.

I apologize if this background seems excessive, but I want to set the stage for my questions.

   1. Customers can buy printed and digital books.   Can I put in information about how they can buy the printed book in my app?

   2. Does all purchasing content have to happen outside the app, or can I have new books(digital version) bought both as in-app purchases and as direct purchases outside the app?  This is important, as I want to provide hard copy buyers the ability to get free or discounted access to the digital version - and this can be done when they buy the books from my website. At the same time, I want to provide an easy means for the user to buy content via in-App purchase if they want. 
New IOS Reader App - Options for purchasing additional content
 
 
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