My app can't get above a 7 year old abandoned app with a 3 star rating, with Search Ads targetting "Chess". My app has a closer match to the keyword "chess".
I have spent $1000s but am 20th for "chess" way behind lower rated apps.
I'm getting around 60% conversion and lots of impressions.
Apple have told me to spend more.
My app is regularly updated. The other has not been updated in 7 years.
My app is surely a closer match to the keyword I am paying for?
My app earned over $1M. The other app looks like it hasn't done great.
