App store build crashes in upgrade wheras testflight works fine with same build

Recently released the update of our app to appstore which is crashing in upgraded user device, fresh install is working fine. Latest build is from xcode14, older build was in xcode 13.. Frustrating crash happens only in app store not in testflight for the same build. Crash happens in application didfinish launching options as soon as the application is opened. Some one help what could be the cause please

App store build crashes in upgrade wheras testflight works fine with same build
 
 
Q