Starting on August 1st, the new Activation Events for Subscribers dropped to 0 in the App Store Connect Trends Report. Our App typically gets around 40 new Activations a day, and based on Firebase Analytics and the fact we see new subscribers coming in through our DB, that trend appears to be continuing. Not much has changed with our App in the last few months and everything appears to be operating normally, which makes me think this is a reporting error on Apple's end. It's also a little suspicious that it started on the 1st of the month.
It's hard to tell, but it appears Daily Subscription Sales is reporting correctly, but Active Paid Subscribers is declining, I guess because the new Activations aren't being reported?
Has anyone else seen anything similar? I'm not sure what the next steps are to debug this other than open a ticket with Apple. Thanks.