Introductory offer - Trial + Reduced Price

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Created Apr ’22

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Hi, I would like to create an introductory offer that includes a 1-week trial period and a reduced price for the initial period.

But it seems that with the Introductory offers it is either or.

Apple's documentation says that I should be using "Introductory offers to attract new customers" so I don't want to use Promotional offers for that.

Also, I'd like to have the benefit of Introductory offers, which allows them to be claimed only once and not be available after that anymore.

Any advice how I can implement this?

Thanks

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Answer 1

App Store Commerce Engineer OP

Apple

Apr ’22

An approach to consider for this scenario would be with Offer codes - as you have the option to allow an offer code redemption to include the configured Introductory Offer. As an example let's say your product is $4.99/month and you configured a 1-week Free Trial Introductory offer and then you create a $3.99/month for 3 months Pay as you go Offer Code that allows redemption of Introductory offers.

When the customer redeems the offer code (via URL, store redemption or in-app redemption) the customer will receive their Introductory offer first (1-week free), then will convert to the Offer Code offer of $3.99 for 3 months, then would convert to regular $4.99/month pricing.

To setup an offer code to allow redemption of introductory offer as well, see step #9 in the "Set up offers for codes" section: https://help.apple.com/app-store-connect/#/dev6a098e4b1

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