Changing "free" to "paid": what will happen with my keywords?

Question

Megist OP

Created Jan ’22

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Hello,

So, I have an app: the majority of downloads are coming from AppStore search. Soon I am planning a big update, and I was thinking about changing my app to a paid version.

I am afraid of what will happen with my keywords rankings. Will they reset after I change my app type? How about future competition: do I have to have the same or more downloads compared with my "free" rivals or do downloads of paid app weigh more than free ones?

In general, I am trying to figure out how ASO works with paid applications compared with free ones, but couldn't find any articles about that.

Thanks in advance

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Answer 1

CatastropheZero OP

Feb ’22

I was wondering the same here a while back. I now feel the ASO is independent of how much we charge for an app. For example, I changed some of my sticker packs to paid status and didn't see any effect in number of impressions. What did happen was my downloads drop as expected, but eventually I started getting paid purchases. In regards to competition, I always look at how other similar apps to mine offer their apps. Most that I find now are the free ones with in app purchases, the free ones, and the paid ones with no in app purchases. I do see a few that are paid and also have in app purchases. Hope this helps!

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