Something broken with App Store search results / What am I doing wrong?

Something broken with App Store search results. What am I doing wrong?

If I search for my chess app with the keyword "Chess", I am about 30 down the list. Those above me include

  1. Apps with far, far less reviews (10 times less).
  2. Apps that are nowhere near as polished.
  3. Apps with far lower ratings.
  4. Apps that have been around for a far shorter time (mine is 10 years old but regularly updated).

Any idea what I might be doing wrong? I have tried changing the app name and keywords.

The app is "Chess - Mastersoft" and you can see how poorly it ranks by searching for "Chess".

Something broken with App Store search results / What am I doing wrong?
 
 
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