Guideline 4.2.2 - Design - Minimum Functionality

Additionally, we noticed that your app’s main functionality is to market your service, with limited or no user-facing interactive features or functionality. Apps that are primarily marketing materials or advertisements are not appropriate for the App Store.

Next Steps

We encourage you to review your app concept and work towards creating an app that offers customers an engaging and lasting experience that also meets the App Store’s high expectations for quality and functionality. For example, an app for a restaurant should offer more functionality beyond a standard mobile website that include its phone number, address, and hours. You should instead include functionality like table reservations, mobile ordering, etc. that do not currently exist on the mobile website.

How can i solve this issue?

Can you please post the basic concept of the app with some screenshots. When publishing an app on the App Store, the first thing you should focus on the amount of features and the overall goal of the app.

I suspect you're releasing your merchandise store as an app?

Guideline 4.2.2 - Design - Minimum Functionality
 
 
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