Rebranding and launching

Hi,

I currently have an app in app store. It is using the current company name. We as a company are rebranding ourself and changing our name to a some fancy and trendy name. So we would like to rebrand our app too. There will be logo, colour etc changes.

Is this allowed? I dont want my customers to download new app again. I just want the existing app to update to new app.

We also are planning similar; can someone point us in the right direction -- what is needed to

a) rename existing app and change logo b) rename developer acc?

What docs does apple team need? and where to submit? do not want to be in the path of friction with apple review team ahead!

Appreciate it very much and thanks in advance!

I work for an organization that is also going through the same scenario - rebranding with new name, logo, app images, etc. Can we just update our information or do we have to create a new account?

Rebranding and launching
 
 
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