Can app not ask for App Tracking Transparency authorization?

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Created Feb ’21

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Is it possible (and how?) for an app to show only non-targeted ads and not include the new App Tracking Transparency authorization? Google's AdMob SDK page says, "If you decide to include App Tracking Transparency (ATT) in your app...", suggesting there's an option, and news articles say they aren't including IDFA in their apps any longer ("Google apps will no longer use the Apple IDFA that falls under the new #privacy terms for #adtracking, which relieves it from having to present users with an opt-in pop-up.").

So how do I specify AdMob without IDFA, without the ATT prompt, and presumably without having to answer that you use the IDFA in that App Store Connect prompt?

Thanks.

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Answer 1

Schrodinger7Cat OP

Jul ’21

The short answer is NO. The longer answer: Google AdMob try to track user and device IDs, or at least same app key, an encrypted key that identifies a unique user within a single app (if IDs tracking not allowed by user), and you should state it in app privacy information in App Store Connect (https://help.apple.com/app-store-connect/#/dev1b4647c5b). And implement App Tracking Transparency (https://developer.apple.com/documentation/apptrackingtransparency).

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