We are trying to publish an app on the public App Store that is intended for internal use by our organization. The app does not have a public registration process—accounts are created internally by our organization's system, and users simply sign in. Apple has rejected the app, suggesting to use private distribution methods like Apple Business Manager or the Apple Developer Enterprise Program. However, we would prefer to distribute the app publicly via the App Store for easier access and updates. Has anyone successfully published a public-facing app without a registration feature where account creation is managed internally? Are there any specific strategies or additional features we should add to meet Apple’s requirements while keeping our internal account creation process? Thank you for your insights!

We are trying to publish an app on the public App Store that is intended for internal use by our organization. The app does not have a public registration process—accounts are created internally by our organization's system, and users simply sign in. Apple has rejected the app, suggesting to use private distribution methods like Apple Business Manager or the Apple Developer Enterprise Program. However, we would prefer to distribute the app publicly via the App Store for easier access and updates. Has anyone successfully published a public-facing app without a registration feature where account creation is managed internally? Are there any specific strategies or additional features we should add to meet Apple’s requirements while keeping our internal account creation process? Thank you for your insights!

In App Store Connect, I noticed my app has an unlisted link under the availability settings, but its review status is currently marked as rejected. Should I submit the app for review again? Any advice on the steps to take next?"