Our team members are so upset and exhuasted about the guideline 4.3. We have spent 60 days on the app submission but still get no luck to be approved and no black and white instruction to improve. We post here for intelligent solution.This is our situation -We are developing an IOT project ( a digital photo frame ), the end-products of this project is: a digital photo frame and the APP.The APP is simply a photo/video transmission tool which transmit the media on the phone to users' digital photo frame.Here comes the issue:1. We have our own branding digital photo frames products and our own app on the market.2. We are also the OEM of other digital photo frames products which have different brands from us. Our clients need the full solution - their own branding app which have very similar functions with our own branding app( this "breaches" the annoying and irrational guideline 4.3)What we have done:1. Completely new design of home page / splashscreen / app icon / app description / app name.2. Completely new coding framework At the end, still got the big red word - "REJECTED". We need help.Thanks.