Same issue for me in France since at least Sunday. An answer from Apple could really be appreciated instead of leaving everyone in doubt.. I though I did something wrong and lost a lot of time trying to understand it before finding out I’m not the only one having this issue...
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The banner displays correctly in the iOS 14 release ONLY when I have the app installed in the phone from the AppStore. However when it’s not installed, it is never displayed.
Through the QR Code reader, the app clip is displayed correctly.
Is that a bug or is there something I’m missing here? I followed every single step correctly including the creation of advanced app clips experiences.