In December 2022 we published an app. Since then, we published countless updates, never had any problem with the app. We have hundreds of new users daily, got far more than 100k downloads in total, have paying/subscribed users. The beginning of December 2024 in app update that shoudl fix a crucial bug, we suddenly received this rejection: _"Guideline 4.3(a) - Design - Spam: We continue to notice that your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps."_ What makes it even worse is: In our latest update that we published is a very crucial bug. Literally just days after we noticed this bug we fixed it and sent another version for review. Since then the rejections happened. I do not understand why Apple, out of nowhere, suddenly, prevents us to update/fix our application. It caused us to work more than 10+ hours per day during the christmas holidays. We made so many changes to our app, rebranded our entire app, improved UI/UX, added unique features, languages, and so on to our app. But whatever we send for review simply gets rejected again, and again with the same reason. What is happening? Why would they even prevent an app that has a 100k+ downloads, paying/subscribed users, was released two years ago, etc. from updating? We have responsibilities towards our users (especially paying users!) It is incredibly frustrating and demotivating to have an incognito person (who knows who the app reviewer is?!) above you and your product and to literally decide over YOUR faith. We already sent it to appeal but no reply at all. As we write this, we already have lost thousands of dollars in the past few weeks. Not only have we lost so much money, but we have worked 80+ hours to fix this problem, simply to get the same old rejection without real explanation. Did I already mention that we published the app in December 2022? We have no control over that someone copies our product our our features. Why would they punish us? Why was it totally fine to publish the app and to have 20+ (or even far more) updates published without any problem, but when we try to fix a crucial bug, suddenly we get rejected like this? After spending such a long time to add unique features, updating the app, and so on, to simply get rejected again, after we tried so hard to solve this problem, we get rejected just with the same reason. I asked them: What do you exactly want us to change? No answer. Just the same copy and paste reply. It is incredibly frustrating. I am even thinking to take legal actions. They are literally preventing us to update our product. We are the ones who get emails every single day from customers. We have a huge monetary loss as well. I feel so disappointed and angry at the same time.

It has been over a month since we first attempted to update our app. The issue we wanted to resolve is a bug that prevents in-app purchases from functioning properly. Fixing this bug was crucial—not only for our users but also for us as a company. However, what seemed like a simple fix has turned into an absolute nightmare. Despite our app successfully undergoing 20+ updates in the past, we now face a consistent rejection under guideline 4.3(a) - Design - Spam. Every single submission has been met with the same response. We’ve made significant changes to the app, introduced numerous features, and thoroughly reviewed every aspect, yet the rejections persist. Desperate for clarity, we scheduled a call with an Apple representative. During the call, we were told that the issue was related to our app’s screenshots. We accepted their feedback, updated the screenshots, and resubmitted the app—only to be rejected again. Since then, we’ve submitted the app three additional times, each with new sets of screenshots. Yet, the outcome has remained unchanged. Every review has been completed within about 20 minutes, with the same generic response: "Hello, The issues we previously identified still need your attention. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know." We’ve now updated the screenshots three times, but nothing has changed. Is the issue truly related to the screenshots? Or is there something else at play? We’ve already spent over 30 days trying to resolve this. Should we continue uploading a 4th, 5th, or even 6th set of screenshots, only to receive the same rejection? The lack of clarity is incredibly disheartening. I’ve pleaded with Apple to provide specific, actionable feedback so we can address the problem effectively, but the responses are always the same—copy-pasted and vague. I’m feeling completely devastated and frustrated. At this point, I’m even considering giving up on my job entirely. If anyone has advice or insights, please help. I don’t know what to do anymore.