I'm Chinese and I get that develpers in China must have their legal Chinese names submitted as a required step during registration. But why the hell is my Chinese name displayed in a non-Chinese market as my developer name? Please at leave give us an option to display English names on global markets. (In case you don't know, Chinese names can be translated to English via pinyin, it's a 1-to-1 mapping. Any Chinese names have their corresponding English names via pinyin) I also called Apple today, they said that it's due to regulations. Again, I get that. But displaying Chinese as developer names in non-Chinese markets just dont make any sense.