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Reply to Impressions attribution issue (Browse instead of Search)
Hey,I can confirm that we have faced similar issues. E.g. In September the Search impressions were 99% of Browse impressions, whereas in December only 21%.Has Apple officially admitted this problem or explained why it is? Would be helpful, since we have been making keyword optimization in the Autumn and it is really hard to measure the impact on Search impressions since this.. Furthermore, I would like to get some official explanation in aim to convince our internal stakeholders that this is an technical attribution problem, not a failure in keyword optimization.This is an article I found regarding this https://asostack.com/aso-monthly-42-october-2019-attribution-issue-in-app-store-connect-release-of-dark-mode-on-the-bd0a80c9d5c3
Jan ’20