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Download spike from 'institutional purchase' - source?
Hi. Would welcome any comments or info on a spike in app download volumes we've observed! We are puzzled by an unusual spike in download volumes, driven by institutional purchases with a BUS promo code. Downloads are to desktop, which is also unusual for us. Having looked into the sales reports etc there is no obvious source / instigator of the downloads, and we aren't seeing an uptick in app usage, registrations etc. Which is making us wonder if the downloads are 'real' or benign. Have read Apple help info and Apple support have given a fairly generic response - neither sheds a huge amount of light. Has anyone come across similar? Would really appreciate if you could share your experience. Thanks in advance, Paul
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Nov ’21