Apple now has a process where app publishers can request an app to be "unlisted" in the App Store. I have an app that is a good candidate for unlisting because only users that have been invited to use the app can register an account. However, in the distant future (5+ years), it's possible that user restrictions will change and the app will become available to everyone. So I asked Apple developer support if an "unlisted" app can become "listed" again, and the response was: After the app is approved as an unlisted app, the option can't be changed. Buuuut.... I just find that hard to believe. Why would Apple make it irreversible? Can anybody please confirm that unlisting is irreversible? Or explain why it should be irreversible? For the curious, the reason I am considering unlisting is to prevent this scenario: A user without an invitation finds the app on the App Store That user thinks the app would be useful and downloads it (despite the app listing clearly stating that only people with invitations can use the app). The user opens the app and finds a message explaining that they can't use the app without an invitation The user gets annoyed and leaves a 1-star review with a comment like "Why the heck did you let me download it if I can use it?!"