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Reply to My App Rejected 4.3 Design: Spam
Since its inception in 2008, our dating brand has been at the forefront of the online dating industry, introducing features that predate popular platforms such as Tinder and Bumble. We have consistently leveraged technology to enhance user experience, evidenced by our long-standing Android application. Recently, we invested a significant sum in the development of an iOS application to complement our Android offering. Despite this, our submission to the Apple App Store was met with a suggestion to pivot towards a web application. This response from Apple poses a considerable challenge to our operations and strategic direction, especially given our substantial employee base of over 150 professionals. The implication of Apple's stance not only impacts our ability to compete effectively in the marketplace but also calls into question the equitable treatment of developers within the App Store ecosystem. It is noteworthy that several of our competitors, some of whom entered the market well after us and even modeled their platforms on our pioneering efforts, have successfully launched iOS applications. We are currently at a crossroads, contemplating a significant shift away from Apple products and services. This decision does not come lightly, given our commitment to providing the best possible experience for our users across all platforms. The situation raises critical concerns regarding the level of investment and compliance required to gain acceptance into the Apple App Store, highlighting a need for clearer guidelines and a more transparent review process. Regards, Matchmakers Inc
Apr ’24