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Publishing multiple similar apps
Hi, I am a Senior Product Manager for a learning platform company. We have created our own app which provides mobile access and offline content library for our learning system. This has a generic login flow for users from many of our client organisations and uses our product branding. We also have a major international client who is launching a mental health wellbeing program that they would like to surface through a similar app, but have this branded for their organisation. The login flow is different, and the content that you can access would be completely different to the generic app. The client would publish their app themselves through their existing App Store account. My understanding is that apps that are too similar may be rejected by Apple. What is the likelihood of this and does anyone know of a way I can find out more or get some kind of sanity check done by Apple before we go to the effort and expense of creating the new client-specific app that runs the risk of being rejected? Many thanks in advance for any assistance.
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Oct ’21