I just purchased a developer account about 10 hours ago and my app is ready so I just launched it at once and about some hours back I got this message from apple. has anyone face any issues like this before and what is the way forward? Should I contact Apple or just be patient The review of your app is taking longer than expected. Once we have completed our review, we will notify you via Resolution Center. If you would like to inquire about the status of this review, you may file a request via the Apple Developer Contact Us page.