Hi!
I am the lead developer of MacFamlyTree and we received a very strange rejection submitting a bugfix release. It seems we're no longer allowed to use "Mac" as the app name prefix:
"Your app uses Mac in the app name in a manner that is not consistent with Apple's trademark guidelines. In regards to the 5.2.5 rejection, your app uses Mac in the app name in a manner that is not consistent with Apple's trademark guidelines. Indicating Mac compatibility in the app name is not necessary for the Mac App Store. It would be appropriate to remove the term “Mac” from the app’s name before resubmitting for review."
It is really odd since Apple reviewed and approved an update of MacFamilyTree just 5 days prior to this rejection. Additionally, Apple is currently promoting MacFamilyTree big time on the Mac App Store front page. Looking at the trademark guidelines for the Mac Trademark, we're in full compliance to it.
I see numerous apps and companies using the "Mac" prefix at the Mac or iOS App Store. Has anybody made a similar experience recently? Is this just an overzealous app reviewer or some kind of new guideline that is not yet published?