Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?

I have submitted my game app for review (first release) but it was rejected due to "Regarding guideline 4.3, we continue to noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.". I've made attempts to explain to the reviewer on the originality but no success.

Some unique features of the app:

  • Arcade style platform with multiple mini-games
  • All games have unique mechanics, and they are supported by AI/ML algorithms to alter the difficulty based on the user's prior performances
  • Various modes to compete with other users for rewards

There are more but I prefer not to go too much into detail publicly as I strongly believe that it's an original game app, and don't want to disclose the full design; Happy to be proven otherwise.

Essentially, I didn't find any games in the app store with AI/ML to alter the settings per play with competitive aspect involved. This was explained to an app reviewer during a 1:1 consultation, and they fully supported the originality, and my only task was to explain this to the app reviewer; I initially did not do a good job explaining this in full detail.

However, still getting 4.3 spam rejection. My only assumption is that I'm no artist, so I'm using open source assets, which I've altered the colors and sizes to deviate from complete 1:1 copy of graphics.

I've submitted an appeal (pending) and was also recommended to post on dev forums for guidance. Posting here in the hopes of getting guidance around 4.3 spam.

Thank you.

Thank you for your post and appeal. We're investigating and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us.

Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?
 
 
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