It has been over a month since we first attempted to update our app. The issue we wanted to resolve is a bug that prevents in-app purchases from functioning properly. Fixing this bug was crucial—not only for our users but also for us as a company.
However, what seemed like a simple fix has turned into an absolute nightmare. Despite our app successfully undergoing 20+ updates in the past, we now face a consistent rejection under guideline 4.3(a) - Design - Spam. Every single submission has been met with the same response.
We’ve made significant changes to the app, introduced numerous features, and thoroughly reviewed every aspect, yet the rejections persist. Desperate for clarity, we scheduled a call with an Apple representative. During the call, we were told that the issue was related to our app’s screenshots. We accepted their feedback, updated the screenshots, and resubmitted the app—only to be rejected again.
Since then, we’ve submitted the app three additional times, each with new sets of screenshots. Yet, the outcome has remained unchanged. Every review has been completed within about 20 minutes, with the same generic response:
"Hello, The issues we previously identified still need your attention.
If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know."
We’ve now updated the screenshots three times, but nothing has changed. Is the issue truly related to the screenshots? Or is there something else at play? We’ve already spent over 30 days trying to resolve this. Should we continue uploading a 4th, 5th, or even 6th set of screenshots, only to receive the same rejection?
The lack of clarity is incredibly disheartening. I’ve pleaded with Apple to provide specific, actionable feedback so we can address the problem effectively, but the responses are always the same—copy-pasted and vague.
I’m feeling completely devastated and frustrated. At this point, I’m even considering giving up on my job entirely.
If anyone has advice or insights, please help. I don’t know what to do anymore.
