The Search Ads website made a big announcement about new supported countries, featuring a prominent banner on their homepage.
One of the newly supported countries is Bulgaria. I have apps localized in Bulgarian. However, the official App Store language for Bulgaria is English (UK), so my Bulgarian localization is placed under the English (UK) tab in the App Store.
Promoting such an app in Search Ads is impossible. I was told the language of the app must be English. So, while Bulgaria is now listed as an option for ads, I cannot run ads for my Bulgarian apps. How is this possible?
I would appreciate your advice!