If I have a monthly subscription offering for an app and also a yearly subscription offering for the same app.
And if I set up a win-back offer through App Store Connect on the yearly subscription offering.
Will this win-back offer be shown to lapsed subscribers of both the monthly and yearly offerings?
Or would it be necessary to create a different win-back offer for each offering if we want lapsed subscribers to see a win-back offer regardless of which subscription they had previously purchased?
Thanks so much in advance!
Win-back offers are per-product, and users are only eligible for win-back offers on the most-recently-lapsed subscription product of theirs in each subscription group. That means in this case you'd need to setup distinct win-back offers for the monthly and yearly products if you want lapsed subscribers of each to be eligible.
For help with setting up win-back offers, see here: https://developer.apple.com/help/app-store-connect/manage-subscriptions/set-up-win-back-offers/
