IAP rejected because app binary is too new?

I submitted an In App Purchase with an existing binary. This binary already includes subscription purchases that are approved/working. I want to add a Lifetime option so i added an in app purchase but it was rejected with the note:

**3.1.1 - new IAP type New type: Non-Consumable Previous type: Auto-renewable subscription Recommend: Download

The binary of the app is new (more than 14 days).**

has anyone gotten this message or know what i need to fix? I truly have no idea what it means when it says "binary of the app is new"

IAP rejected because app binary is too new?
 
 
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