Repeated Rejection Due to “Hidden Features” in a Simple Puzzle Game - Need Advice

Hi everyone,

I’m dealing with an ongoing issue where my simple puzzle game, built with Unity, keeps getting rejected by Apple under Guideline 2.3.1 for supposedly containing “hidden features or functionality” that could change the app’s behavior after review. They also mention the possibility of real money gambling features, which my app absolutely does not have.

Key Details:

•	The game is straightforward, with no in-game currency or anything related to gambling.
•	It only includes Analytics and advertisement-related SDKs for tracking and monetization.
•	Despite several resubmissions and attempts to explain, I keep receiving the same generic feedback, without any specifics on what hidden features Apple is flagging.

Has anyone else experienced this?

•	Could there be something in the Analytics or Ads SDK that might be causing this?
•	How can I get more specific feedback from Apple, or has anyone found an effective way to escalate issues like this?
•	Are there any tools or techniques to ensure there are no “hidden” features being unintentionally flagged?

Any advice or suggestions would be greatly appreciated, as this has been a frustrating roadblock.

Thanks in advance for your help!

Repeated Rejection Due to “Hidden Features” in a Simple Puzzle Game - Need Advice
 
 
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