Hi, I am planning to add a In-App Event for a major update to my app. The Create In-App Event page in App Store Connect seems to want a "Event Deep Link", and I'm not sure how to generate that. I've read about universal links but they seem complicated, and I just want the users to be able to open my app, I don't want a custom landing page in the app. Can I pass in the URL scheme for my app, or something else that's super-simple and gets the job done (like the App Store URL for the app)?