Apple, I guess you realize by now that your VPP program does not work based on the problems described by various members here.
Please don't suggest MDM, it is NOT a solution to simply distribute an app to a worldwide organisation's members.
In the BYOD world, this does not work.
We really need to have a simple way of building an app for a customer with 10000 employees, and then get them to install it based on a link they are sent.
Apps like these have their own internal auth mecahanism, so having someone stuble accross the app does not matter.
Google's playstore does this much better. In fact, they don't try to be over complicated with volume programs.
At Wyzetalk we are also developing a branded version of our app for a Multinational Global Business. But we cannot put the app in the general app store, because Apple rejects it because it would say: "Build for the employees of Company ABC".
But we cannot use the VPP program because we are based in South Africa and a executives and employees with Apple phones in UK, Aus and Argentina cannot get the app. That seems a bit strange isn't it?
There is no way a global company implements MDM, because they don't want to, and cannot afford $2 per device for 10000 employees.
So we are stuck. And out advice to our customers ends up being. Try and get your employees Android phones. They don't have that problem.
With Apple's recent stragey of providing cheaper phones, surely they would have realized that more non-desk workers (what the Wyzetalk apps are for) will be using iPhones. So you will have to make it easier for a business to distribute a personalised app for a company.
If you don't understand the real problem, please contact me so that we can explain the real condundrum you left us in. Your team that designed VPP needs to have the relevant information and understand how the problem affects companies like us.