We have are working with a client that is interested if there is a possibility to track in app actions in apple search ads. We obviously get installs as default. But is there a way to track in app events(like sign up etc.) and send them back to apple search ads? I have seen some articles indicating that this is possible if you use the search ads attribution API. Anyone who has any experience on this topic? ad Thanks in advance!
It seems that there are tools available for tracking in-app events and attributing users to a specific ads campaign, ads group and keyword.
Apple Search Ads have called these tools MMP(Mobile Measurement Partners). As said "To help measure your campaigns’ performance, you can integrate with a mobile measurement provider (MMP). MMPs interact with various marketing channels independently to count app downloads and monitor postinstall events."
Not sure whether this is what you need, but maybe you can refer to the new feature appflow.ai released: You can measure Apple Search Ads post-install performance at the level of ads campaign, ads group and keywords.