App stuck in review for 2 weeks with huge negative impact

The app of one of our clients is stuck "in review" for 2 weeks now and they are unable to get a clear answer from Apple. This delay is having a huge impact of their activity as their whole marketing was scheduled around this launch and they have a lot of complaints from customers.

Is there some issues on Apple side this days and a real reason to explain this huge delay ?

If someone from @AppReview like @Andreas@AppReview could give me some help on this case 👍

Did you contact Apple Support ? There is very little developers here can do for you. And app reviewers usually do not give direct information.

Who submitted the app ? You or your customer ? Is it a first submission or an update of the app ?

What is the exact status ? Did you get any message from the reviewer ?

PS: are you based in France ?

You may also use the Apple Developer Contact Us page to request an update on our review of an app or request a call with an Apple representative. They will be able to get an update on the status of the review or escalate any issue to the App Review team.

Our app was stuck in review from December 20th to January 5th 2023. Prior submissions were always approved within 48 hours, so we found this disturbing. Went to the Apple Developer Contact Us Page (link in post above this one), and asked for someone to contact us by phone. Within 2 minutes we got a call from Apple and explained that this version has critical updates and were told that an email had been sent to the App Review team to look into this matter. They said to allow 24-48 hours prior to getting a reply. With 5 minutes of that call ending our app was finally approved.

App stuck in review for 2 weeks with huge negative impact
 
 
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