Our app was rejected with above reason.
In fact, the quality of the app was really poor before, it received 2 negative reviews. However, we included huge improvements on this update that would resolve all the negative reviews.
App Store Reviewer said:
-- We've identified a pattern of behavior associated with your Apple Developer Program account that is not consistent with the Developer Code of Conduct. Your action is required to address these serious issues:
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Your app has received numerous negative reviews from App Store users. These reviews describe a poor user experience, including poor feature and functionality.
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The paid digital content and services in your app do not provide long-lasting value and utility to App Store users.
Per guideline 5.6.4, apps on the App Store must provide the high quality experience our users expect.
To maintain your app's availability on the App Store, please provide a written statement detailing the improvements you plan to make. Your statement should include the following information:
- A thorough explanation of the issues we identified
- Specific, verifiable steps you will take to resolve this issue and prevent its recurrence
--
So, I provided several features to make the paid content valuable and improvement plans based on the negative reviews. However, It seem it was not enough, and our app was removed from App Store.
What can I do? I feel like there is no use givng more improvement plans because the AppStore reviewers is just trying to remove the app and no intension of taking it back no matter what.